Renowned since ancient times for its fruits' softening and smoothing properties, the almond tree is a key part of the Provençal landscape. First to blossom, the trees adorn themselves in February with a delicately scented white veil, as the orchards continue to sleep. The flowers herald the start of Spring, before giving way to beautiful soft green shells, the nut of which is bursting with useful cosmetic properties.
Yet at one time the almond tree all but disappeared from the region. Threatened by the mechanisation of agriculture and the expansion of more profitable crops, it gradually began disappearing in the 1930s. In the 2000s, the Alpes-de-Haute-Provence region pioneered an initiative, supported by L'Occitane, to get this symbolic tree back to its rightful place in the Provençal landscape.